Money's College Planner is an invaluable tool for parents to help find the best possible college for their kids. It features a robust and intricate search tool, which returns a serious amount of data. So basically, a recipe for disaster, which is what the existing design resembled.
I was the lead designer on this project and worked closely with my lovely product manager and stakeholders into a meticulously organized reality that would give parents what they need. We reworked the structure of the site and put the filters front and center, while ensuring that experience remained easy and enjoyable across all screen sizes.
In collaboration with David Oh
The Fortune 500 - the annual list of super rich companies which together amount to two-thirds of US GDP - is Fortune's flagship product. Thousands of people rely on it for business information and investment ideas, but the existing redesign was woefully underserving them. They were unable to easily search for or filter companies, nor to scan company profiles for the data they needed.
With David Oh as Creative Director, we tackled the redesign, which would also serve as a template for other lists appearing across the Time Inc Newsgroup (Time, Fortune and Money). We put together a robust filtering system and organized profile page that work equally well across all screen sizes.
Feedback and responses were amazing, stats to support that statement coming soon.
Journalists for Transparency are an oraganization investigating corruption around the globe. For their two new stories — one dealing with a billion-dollar construction project in Egypt and the other with the illegal poaching and ivory trade in Africa — they were looking for a more immersive homepage and article design, better suited for their media-rich longform pieces.
I created designs for their homepage, article pages and about page to reflect their bold and brazen mission while allowing for seamless integration of their media in a media viewer, on both desktop and mobile browsers.
In addition, I also created an infographic for each story to increase user engagement, understanding and shareability.
Click to view all the designs in full on Dropbox
I led the redesign for both the tech and the arts section at the WSJ, and one of the things we kept in mind was that these designs would go on to be templates for other sections and had to have enough variety to properly reflect the nature of that section. The arts redesign is heavily visual and chic. As with all WSJ redesign projects, this is responsive with four snap points - large desktop, small desktop, tablet and mobile.
The WSJ is recently underwent a massive, much-needed redesign. I was lead designer for the tech section front redesign. The redesign is built on a grid with four breakpoints, all of which were designed for: mobile, tablet portrait, tablet landscape/small screen and desktop/large screen.
During my time at WSJ, I worked as lead designer on several projects related to personalizing content for the user. This was a news reader we developed as a home base for users. They could select their topics of interest in the settings, as well as link their stock portfolio, for the news most relevant to their interests. This was designed for desktop, tablet and mobile.
Tapgram is an app which allows the user to visually update their status; it was important that someone who found verbal language difficult – such as someone with amnesia, a grandparent or child – be able to use it. On this project, the client and I worked closely from the beginning, starting with brainstorming to ux design, icons, illustrations and web design for both desktop and mobile.
A procrastiproject born of my love for pixel art and my Soviet heritage.
When my bestie got engaged and asked me to design her wedding invites, I was beyond excited. Theirs is an international relationship - she's Russian, he's Argentinian, they met in Israel, lived in Australia, and traveled through Asia before finally settling in New York. It's a theme they wanted to see reflected in their wedding invitations, so I illustrated iconic architecture from the most meaningful cities in their lives.
BookingSync is a French startup and cloud-based vacation rental management platform.
I designed several templates for listings pages clients can use to show off their rental apartment, for both mobile and desktop. I also designed a bunch of UI elements used within the platform itself.
Togetherist is a website that allows users to set up a phone number to which all event attendees can send the photos they took at that event. No more hounding your guests for photos, or hunting them down from Facebook and Instagram.
I designed the logo and landing page to be clear, fun, bold and modern.
Logo and packaging design for a new line of snacks.
A series of illustrations for a financial services start up that tries to make investing more accessible and user friendly.
One day, a forward-thinking design firm organized a contest to conceptualize a (legal, recreational) cannabis product and create its branding and packaging. And so my dream project was born (well, almost).
With more and more states legalizing cannabis, the business is beginning to refine itself, work out its kinks. Including branding. Until the last year or so, the overwhelming majority of brands were based on stereotype: pot leaves and the color green coupled with tacky, unreadable type. But people are slow to let go of stereotypes. To convince more people to vote yes on legalization, to accept it in society the way alcohol is accepted, the entire idea that marijuana is only for hacky-sack playing, Cheetos-eating slacker-stoners has to change. Starting with the branding.
I designed a brand which did away with the clipart while retaining clear references to the product. The packaging serves as a key: blue packages contain sativa, red packages indica, and purple a mix. A description of the effects appears on the front of the package. All the information is made clearly available to the buyer. Nothing intimidating, no confusion, no stereotypes.
Various logo designs from the last few years.